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Oklahoma State University

OSU advertising students place at national competition

Tue, June 20, 2017
Oklahoma State University advertising students take second place at national competition
 
A team of Oklahoma State University advertising students took on more than 150 teams from across the country and earned second place honors at the National Student Advertising Competition June 9 in New Orleans.

“This competition gives students a taste of real-world agency advertising before they leave the university,” said Dr. Cynthia Nichols, associate professor for the OSU School of Media and Strategic Communications. “I am so proud of these students. I have never seen students with as much poise, dedication and passion as these. It was the honor of my life to work with them on this.”  

Hosted annually by the American Advertising Federation, each team at the competition is given an assignment or case study by the corporate sponsor (client) of the contest outlining the history of its products and current marketing challenges. Students must research the product and its competition, identify potential problem areas and develop a completely integrated ad campaign for the client. The team must then sell a panel of judges on its campaign.    

The OSU team’s client was Ajinomoto Windsor, Inc.’s Tai Pei Frozen Entrees and Appetizers. The campaign titled “Tai Pei, it’s what you want” centered around 1990s nostalgia that connects the product line to the target audience of millennials, many of whom grew up in that decade. The creative strategy combined modern aesthetics and quirky throwbacks to make the sell. 

“To represent OSU at nationals was an incredible experience,” said Brandon Havens, strategic communications and multimedia journalism senior. “We put in the hard work and to see it really pay off with a top honor was a huge reward.”  

OSU’s team was advised by Nichols and Dr. Jami Fullerton, professor and Endowed Research Chair for the OSU School of Media and Strategic Communication.  OSU team members were:

OKLAHOMA 

ARDMORE 

Maddy Oaks 

BROKEN ARROW 

Andrew Burnett  

EDMOND 

Michelle MacLean 

ELGIN 

Tiffany Gebhart 

GUTHRIE 

Mallory Fulks 

MUSKOGEE 

Jeffrey Grey Denton  

NORMAN

Rylie Carter 

OKLAHOMA CITY

Brandon Havens 

TEXHOMA 

Ann E. Freeman  

TULSA 

Britain Drennan

Sydnie Hill

Leanna Smith

Adriana Ware  

ILLINOIS  

AURORA 

Tom Carlson  

KANSAS  

LEAWOOD 

Paige Hess 

MARYLAND 

TOWSON 

Kendall Treece  

MINNESOTA 

COTTONWOOD 

Chelsey Johnson 

TEXAS  

ARLINGTON 

Sarah Rothschild 

CANADIAN 

Allie Collier  

FLOWER MOUND 

Jessie Brandt  

RICHARDSON 

K.J. Leu

Jessica Wedge

SAN ANTONIO

Alexis Gliedt

THE COLONY 

Devon Post

FLORIDA

LAKEWOOD RANCH

Maddie Duffy