Show your support for Oklahoma State University! Wear ORANGE on August 29, 2008
(August 28, 2008 Stillwater, OK) - College Colors Day, which coincides with the
kick off of college football and back to campus for students, is an annual celebration
dedicated to promote the traditions and spirit that make the college experience great
by encouraging college students, fans, and alumni to wear apparel of their favorite
college or university throughout the day of Friday, August 29th.
College Colors Day is so easy to participate in, it can be broken down into one easy
step.
Step One: Wear ORANGE on Friday, August 29, 2008.
It’s that easy! Reach into your closet, throw on your OSU gear, and head to campus
or work. Show your OSU spirit by wearing your OSU hats, earrings, T-shirts, ties,
watches - anything ORANGE - on August 29, and you’ll be a part of one of the easiest,
yet spirited, celebrations on Earth.
Don’t have anything to wear? Make a quick stop at the campus bookstore or local retailer
for your officially licensed OSU product needs.
“Think of it as a dress rehearsal before the kick off of college football season,
a reason to meet friends and talk Cowboy football,” said Kit Walsh, Senior Vice President
of Marketing, The Collegiate Licensing Company. “This is also an opportune time to
start a friendly rapport with rival fans in your community. They’ll be celebrating
College Colors Day too.”
Leading up to College Colors Day, several marketing initiatives will take place helping
to promote the big day.
• A satellite media tour with ESPN college football analyst Lee Corso will be held
on Friday, August 22. Corso will heavily promote the positive and fun attributes of
College Colors Day to local morning show audiences.
• College Colors Day has partnered with country music star, Toby Keith. Full-size
standup Toby Keith signs, promoting College Colors Day, will be displayed in college
bookstores across the United States.
• Partnership with NCAA Football.
• College Colors Day Proclamations from Governors across the United States, proclaiming
August 29 as College Colors Day in their respective state.
• Colleges and universities, as well as several thousand business locations, will
support and celebrate the day in a variety of ways.
• Two College Colors Day Kickoff games will be played on Thursday, August 28 (NC
State at South Carolina, and Oregon State at Stanford). The College Colors Day logo
will be on the field at both games, which will be televised by ESPN and ESPN 2, respectively.
In addition, on August 29 Rice University will host the third annual College Colors
Day Classic football game against in-state rival SMU.
• 30 second College Colors Day television and radio spots will run nationally on
sports and news networks the week leading up to College Colors Day. This includes
all of the ESPN networks, CNBC, CNN, Fox News, MSNBC, and many others.
The Collegiate Licensing Company, a division of IMG Worldwide, organizes College Colors
Day.
