Marketing Communications Guru to Lecture at OSU

Monday, April 5, 2010

By Joseph Dunn

(April 2, 2010, STILLWATER, Okla.) – Don Schultz, the father of integrated marketing communications, will deliver a lecture titled “Marketing Communications in a Push and Pull Market” on April 7 at Oklahoma State University

The lecture begins at 4:30 p.m. in Room 035 at Murray Hall and is free and open to the public.

The Chicago resident has authored or co-authored more than 10 books including Integrated Marketing Communications and Communicating Globally. In 1998, he was named one of the “80 Most Influential People in Sales and Marketing in the World” by Sales and Marketing Management Magazine.

“The time spent hearing Dr. Schultz lecture is very well worth it for students, faculty and professionals,” said OSU Professor Jami Fullerton, the Peggy Layman Welch Chair in Journalism. “Dr. Schultz is very much in touch with the industry and international consumer media trends.”

Schultz is a professor emeritus at Medill at Northwestern University. Prior to his academic career, Schultz worked for 15 years in the advertising industry. He is president of Agora Inc., which develops integrated marketing communication programs.

Schultz earned a bachelor’s degree in business administration at the University of Oklahoma, and both a master’s and doctorate from Michigan State University.

The lecture is part of the Social Science Seminar Series in the College of Arts & Sciences. To learn more, phone (405) 744-6354 or e-mail jami.fullerton@okstate.edu. The OSU School of Journalism and Broadcasting is one of 24 departments in the college.