Ken Auletta, author of "Googled", to speak at OSU Executive Management Briefing

Monday, April 18, 2011

Prominent author and media columnist Ken Auletta will be speaking at the final installation of Oklahoma State University’s 2010-2011 Executive Management Briefings. Hosted by OSU’s Spears School of Business and 27 corporate sponsors, the luncheon and presentation will be held from noon to 1:30 p.m. on Thursday, April 21, at the National Cowboy and Western Heritage Museum in Oklahoma City.

Auletta’s latest book, “Googled: The End of the World as We Know It” is listed as a New York Times business bestseller, joining four of his previous works on this distinguished list. The book chronicles the story of the company from its initial launch to the media giant we are so familiar with today.  It also examines the upheaval in the traditional media industry brought on by Google’s quick rise to the top and the emerging future of communication and information.

“Mr. Auletta is such a knowledgeable and well-known personality in his field,” said Larry Crosby, dean of OSU’s Spears School.  “The Spears School of Business is proud to host him as a keynote speaker in the briefings series. The insights he has to share concerning the media industry are both valuable and perceptive.”

Auletta has written countless articles for The New Yorker and has won numerous awards in journalism excellence.  The Columbia Journalism Review described him as America’s leading media critic and said, "No other reporter has covered the new communications revolution as thoroughly as has Auletta." He has also appeared as a regular guest on “The NewsHour” with Jim Lehrer, “Charlie Rose” and “Nightline.”

Each year, the Executive Management Briefings series brings authors, policymakers, and international business and political leaders to the Oklahoma City business community. The 2010-2011 series also featured Jack Welch, former chairman and CEO of General Electric, and Ben Sasse, former U.S. assistant secretary of health and human services.

Reservations for the luncheon and presentation are still available, and can be purchased by calling 1-866-678-3933 or visiting http://spears.okstate.edu/cepd/openenrollment/bss/emb.  For more information, please contact Gaye Trivitt, program manager for OSU’s Center for Executive and Professional Development, by calling 405-744-5208 or sending an email to gaye.trivitt@okstate.edu.