MBA Student Earns Scholarship to Marketing Conference

Wednesday, June 1, 2005

An Oklahoma State University graduate student, Jenfu “D.K.” Yeh, has landed a scholarship that will take him to New York for an intense 5-day training program in direct and interactive marketing.

Yeh, a second year graduate student in the Masters in Business Administration program in the Spears School of Business, will join only 10 to 12 other graduate students from around the country who’ve been selected for the specialized training, according to Dr. Goutam Chakraborty, associate professor of marketing.

“This is a high-profile conference that will also include 15 to 20 corporate practitioners as well as the graduate students. We are fortunate that we have been able to send a student to the conference the last five of the six times it has been held,” says Chakraborty.

Yeh’s scholarship will cover expenses to attend the conference, entitled “Direct Marketing: Managing the Interactive Future,” June 6-10, in Tarrytown, New York, a suburb of New York City. He will be in good company at the conference, according to Chakraborty, Yeh will join fellow graduate students from schools such as Harvard, Yale, Northwestern, NYU, Columbia, Virginia, Duke and Wharton.

“It’s a real honor for me to attend the conference and work with other talented students and professionals. I know I’ll come back with the latest in marketing knowledge and hands on business practices that will benefit my career,” says Yeh.

“I want to thank Dr. Chakraborty for introducing me to this fantastic field and for providing his guidance and support. I also want to thank all the faculty members who commit their time to teaching, academic advising and career counseling,” he adds.

Yeh, who earned his B.S. in International Trade and Finance from Fu Jen Catholic University in Taiwan, expects to graduate with an MBA degree this year. He plans to pursue a career in direct and interactive marketing.

The conference is hosted by the Direct Marketing Educational Foundation at the John D. Yeck Center for Advanced Studies in Direct & Interactive Marketing. It is sponsored by L.L. Bean and Target. Caught between Iraq's instability and China's mounting political tensions, Central Asia has erupted as a source of political unrest. Now, one Oklahoma State University researcher will have a chance to do something about it.