Skip Navigation
Oklahoma State University

OSU Advertising Students Claim Victory

Mon, May 08, 2017
OSU Advertising Students Claim Victory

A group of Oklahoma State University undergraduate students placed first at the 10th District National Student Advertising Competition (NSAC), and have advanced through semi-finals to the national finals.

“This is only the second time in nearly 30 years that OSU has made it to nationals, so I could not be more proud of them,” said Dr. Cynthia Nichols, associate professor for the OSU School of Media and Strategic Communications.  “The NSAC team competed against some incredible schools, but the judges told me that Oklahoma State’s book was the obvious winner at Districts. Their tireless work paid off.”

The competition is organized by the American Advertising Federation (AAF) and involves more than 3,000 students from across the country. The top eight campaigns will compete for the national title at the AAF’s national conference, ADMERICA, held June 8-10 in New Orleans.

“They worked countless hours and came up with a brilliant plan,” Nichols said. “But now we need help getting to New Orleans. This is only the second time OSU has made it to nationals, and we need the help of our alumni and friends to get us there.”

Beginning May 5, the NSAC team will be raising funds for this trip through PhilanthroPete, the OSU crowdfunding website. The club aims to raise $10,000 to cover travel and expenses for the trip, as well as give future teams a head start on their own fundraising. Individuals wanting to help the NSAC team reach nationals can go to https://philanthropete.osugiving.com/project/3544.

Now in its 44th year, the NSAC gives students an opportunity to create a marketing campaign in response to a real-world case study. This year the AAF partnered with sponsor Ajinomoto Windsor, Inc. (AWI).  Students conducted research and developed campaigns for AWI’s Tai Pei Frozen Entrees and Appetizers. 

OSU’s team was advised by Nichols and Dr. Jami Fullerton, professor and Endowed Research Chair for the OSU School of Media and Strategic Communication.  The students involved include:

 

Oklahoma

Ardmore
Maddy Oaks

Broken Arrow
Andrew Burnett

Edmond
Michelle MacLean

Elgin
Tiffany Gebhart

Guthrie
Mallory Fulks

Lakewood Ranch
Maddie Duffy

Muskogee
Jeffrey Grey Denton

Norman
Rylie Carter

Oklahoma City
Brandon Havens

Texhoma
Ann E. Freeman

Tulsa
Sydnie Hill
Leanna Smith
Adriana Ware

 

Illinois

Aurora
Tom Carlson

 

Kansas

Leawood
Paige Hess

 

Maryland

Towson
Kendall Treece

 

Minnesota

Cottonwood
Chelsey Johnson

 

Texas

Arlington
Sara Rothschild

Canadian
Allie Collier

Flower Mound
Jessi Brandt

Richardson
K.J. Leu
Jessica Wedge

San Antonio
Alexis Gliedt

The Colony
Devon Post

 

PHOTO: https://flic.kr/s/aHskUbYzMu