Cowboys United: Record-breaking generosity strengthens mental health support and services

Wednesday, January 7, 2026

Media Contact: Mack Burke | Associate Director of Media Relations | 405-744-5540 | editor@okstate.edu

The Cowboy family once again came together to support a cause that touches every corner of every Oklahoma State University campus: mental wellness. 

With more than 60% of college students nationwide meeting the criteria for at least one mental health condition, OSU’s commitment to expanding access to care has never been more critical.

On Oct. 9-10, OSU marked another milestone in its ongoing mental health advocacy with a record-breaking Cowboys United for Mental Health campaign. This two-day fundraising and awareness event was held in conjunction with World Mental Health Day. In just 48 hours, 447 donors contributed a remarkable $347,065, demonstrating the extraordinary power of collective generosity.

Building on the success of two past campaigns, which together raised nearly half a million dollars, this year’s effort aimed to deepen both awareness and impact. Funds support free counseling sessions, expanded access to virtual therapy, enhanced crisis response initiatives and created Reboot Centers.

This year’s campaign introduced an $80,000 matching pool and a $50,000 challenge fund, motivating donors to maximize their gifts as milestones were reached. The results underscored the strength of a shared mission: ensuring that every student has access to the mental health support they need.

“Each year, Cowboys United reminds us how deeply this community cares about one another,” said Kyle Stringer, director of pipeline growth at the OSU Foundation. “Mental health affects every student in some way, and by uniting behind this cause, we’re creating lasting, positive change across campus.”

That change is visible every day through programs supported by Cowboys United and Cowboys Care. 

Savannah Fissenden, a student counselor, sees firsthand how donor support strengthens the university’s ability to provide timely and effective care. Her position at the University Counseling Center was made possible through Cowboys United funding.

“Without this support, I wouldn’t have the opportunity to serve students,” Fissenden said. “This funding doesn’t just help the students receiving counseling; it expands the center’s capacity to serve our entire community. They provide tangible resources and make it easier for students to access help.” 

Fissenden also serves as body image coordinator, helping develop educational programs and lead discussions on confidence, body image and self-worth. She credits Cowboys United and Cowboys Care for helping make these conversations possible and for encouraging a culture of compassion and understanding.

“By actively promoting these initiatives, OSU is creating an environment where students feel safe, supported and empowered to care for their mental health,” Fissenden said. “Consistent messaging helps reduce stigma, encourages dialogue and makes it easier for students to seek the help they deserve.”

Student leadership has also played a vital role in advancing the university’s commitment to mental health.

Bella Ridener, the Student Government Association’s mental health director, works to connect peers with campus resources and ensure wellness remains a campus-wide priority. Her focus is on proactive support, empowering students to seek help before reaching a point of crisis.

“The transition into college brings so many life changes, and students’ mental health should be a top priority,” Ridener said. “Busy schedules, lack of sleep, academic pressures and social expectations all take a toll on overall well-being.

“One of the most important things we can do is make sure students know they have options and resources available. You are not alone. It’s OK to ask for help, and your well-being matters.”

The success of this year’s campaign reflects the generosity and unity of the Cowboy family. Every donor, ambassador and advocate plays a role in creating a campus where students can thrive — academically, emotionally and personally.

“It was inspiring to see so many people rally behind mental health,” said Adrian Matthys, assistant vice president of pipeline growth and readiness at the OSU Foundation. “When we come together, we create real change, ensuring every student feels safe, supported and empowered to prioritize their well-being.”

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Photos by: OSU Foundation

Story by: Estefania Martinez | STATE Magazine