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Brain Trust: Emerging scholar Affonso prepares marketers to handle AI challenges

As AI reshapes industries, a Spears Business professor is helping researchers stay one step ahead of emerging challenges.
Brain Trust: Emerging scholar Affonso prepares marketers to handle AI challenges
Concrete Studies

Fri, Nov 6, 2015

Concrete is the second most-used commodity in the world, topped only by one of its primary components — water. At five cents per pound, concrete is the most inexpensive,...

Research Matters magazineMagazine
Diversity Pays Off

Fri, Nov 6, 2015

Let's say your company intends to build its own answer to the red-hot GoPro action camera stuck on the wrists and helmets of virtually every self-respecting extreme sports freak...

MagazineResearch Matters magazine
From Scratch to Market

Fri, Nov 6, 2015

Your friends tell you your salsa is the best they've ever tasted. Your mother has been serving her "world's best" homemade jelly for years. Your grandmother's pasta sauce is the...

MagazineResearch Matters magazine