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Brain Trust: Emerging scholar Affonso prepares marketers to handle AI challenges

As AI reshapes industries, a Spears Business professor is helping researchers stay one step ahead of emerging challenges.
Brain Trust: Emerging scholar Affonso prepares marketers to handle AI challenges
Q&A: How CSSE director Roche is preparing a new generation of sales professionals

Wed, Sep 30, 2026

Caleb Roche, director of OSU’s Center for Sales and Service Excellence, combines industry experience with his ability to inspire students as a Gen Z professional himself. Roche is preparing the next generation of sales professionals to build trust

Spears School of BusinessCSSECenter for Sales and Service ExcellenceSchool of Marketing and International BusinessFaculty and StaffMarketingCompetitive Sales Team
OSU student reflects on ‘American Idol’ appearance after top half finish

Mon, Apr 14, 2025

Skylie Marie Thompson, a marketing junior at Oklahoma State University from Cyril, Oklahoma, recently advanced to Hollywood Week in the competition, fulfilling a childhood dream that started with American Idol-themed birthday parties.

Spears School of BusinessMarketingStudent SpotlightMusic
Jenna’s journey to the PING dynasty

Tue, Feb 28, 2023

Spears Business MBA student and Cowgirl golfer Jenna Solheim is on a mission to be the next great innovator in the family business.

Oklahoma State GolfMBACowgirl GolfSpears School of BusinessPINGMarketingAndy Solheim
OSU Mortar Board names Top 20 freshmen men and women for 2022

Fri, Nov 18, 2022

The Oklahoma State University chapter of the Mortar Board honor society recently named students to its annual list of Top 20 Freshmen Men and Top 20 Freshmen Women, as well as Top 10 Freshmen Men and Women for the 2021 — 22 class.

College of Arts and SciencesSchool of AccountingApplied Exercise ScienceConstruction Engineering TechnologySports MediaAgribusinessSpears School of BusinessMathematicsChemistryMarketingDepartment of FinanceSchool of ArchitectureDivision
Showing Stillwater Hospitality

Thu, Oct 27, 2022

A shared connection to Kazakhstan, OSU football, a rodeo, Oklahoma ice cream, Taco Bell and one simple social media shoutout has cultivated a friendship.

FinanceBusiness managementMBASpears School of BusinessMBA ProgramMarketingexchange studentinternational exchange programs
Face2Face with Josey Mayes: whose family business is featured on the new A&E series, 'Deep Fried Dynasty'

Tue, Mar 22, 2022

In 1949, Josey Mayes's great grandfather, Joe Nevins, opened Nevins Concessions at the Texas State Fair with 40 booths selling the classics: cheeseburgers, cotton candy and fried chicken. Today, Mayes and her family still own and run the business

EntrepreneurshipSpears School of BusinessMarketing
OSU Marketing takes home eight awards from state contest

Wed, Jul 25, 2007

The Oklahoma State University marketing department won eight awards during the recent Oklahoma Collegiate Public Relations Association conference.

MarketingBrand Management