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How OSU alumnus Mike Staubus helped shape an iconic brand

In the world of branding, few images are as recognizable as the smiling face of Eskimo Joe and his trusty sidekick, Buffy. Behind many of the beloved T-shirt designs you have most likely seen is Oklahoma State University alumnus Mike Staubus, whose
How OSU alumnus Mike Staubus helped shape an iconic brand
How OSU alumnus Mike Staubus helped shape an iconic brand

Wed, May 14, 2025

In the world of branding, few images are as recognizable as the smiling face of Eskimo Joe and his trusty sidekick, Buffy. Behind many of the beloved T-shirt designs you have most likely seen is Oklahoma State University alumnus Mike Staubus, whose

Alumni SpotlightState magazineclothesCollege of Arts and SciencesMagazineEskimo Joe'sThe Cowboy CodeT-shirt