OSU students to host Honda marketing campaign on Stillwater campus

Thursday, April 4, 2013

Orange Innovations, a student-run marketing agency consisting of Spears School of Business students at Oklahoma State University, has developed a marketing campaign to introduce the 2013 Honda Civic Sedan to the Stillwater campus.

The Honda Street Fest will be held from 11 a.m. to 4 p.m. Monday, April 8, on the southeast lawn of the Edmon Low library on the Stillwater campus.

Orange Innovations’ 32-member marketing team consists of undergraduate students from the Marketing Strategies and Marketing, taught by Marlys Mason, associate professor in the marketing department at the Spears School.

“The students have done an amazing job developing an exciting campus campaign for Honda with vivid marketing graphics, interactive social media, and an engaging brand event. At every step of the process, they have impressed the Honda executives with their creativity and professionalism. This learning experience will be invaluable as these graduating seniors transition into their marketing careers,” said Mason.

The campaign is designed to increase awareness and purchase consideration for the 2013 Honda Civic Sedan and position the vehicle as a must-have in the minds of the Generation Y target market. The campaign is organized by EdVenture Partners, a marketing education consultancy that brought together OSU students and Honda.

“EdVenture Partners is allowing the students at Oklahoma State University to bring their classroom curriculum to life through the Honda Civic Marketing Challenge. The student are completely in control of carrying out their campaign from conception to implementation with the objective of promoting the 2013 Honda Civic Sedan,” said Brittany Maul, EdVenture Partners representative.

Event attendees will be able to see first-hand what the 2013 Honda Civic Sedan has to offer while enjoying free food, beverages and giveaways sponsored by local businesses. A disc jockey will be playing music and a graffiti artist will be performing during the event. Greek organizations will also be taking the stage to showcase their talents via a brief step show. 

event will also feature three challenges that attendees may participate in, but registration is requiredbefore the event. There will be a rap battle in which students will rap about Honda and the features of the 2013 Honda Civic Sedan. The winner of the rap battle, chosen by audience applause and uniqueness, will receive a giveaway.

The other two challenges are art competitions. The first will have participants draw their interpretation of the 2013 Honda Civic Sedan. The second competition is focused on designing a new innovative logo for the event or vehicle. Attendees of the event will vote on participant’s art and the artist with the highest number of votes will also receive a prize.

Participants of the challenges will need to register on Facebook at www.facebook.com/honda.s.fest or on Twitter @HondaStreetFest, #HondaStreetFest. All competition winners will be posted on all social media outlets.