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Oklahoma State University

OSU online MBA program for business analytics ranks first in the nation

Thursday, November 10, 2016

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Oklahoma State University’s Spears School of Business was selected as the best online MBA program for business analytics in the nation by OnlineMBAToday.com.

Before launching the new Markting Analytics Certificate program in 2013, Spears offered certifications and coursework through the Graduate Certificate Programs in Business Data Mining and SAS® and OSU Data Mining Certificates for students with technical and programming background. Goutam Chakraborty, professor of marketing and director of the Graduate Certificate in Marketing Analytics program, saw the need for a program that met the needs of students without a technical or programing background.

“We wanted a program for students who want to be in analytics but may not have the technical background,” Chakraborty said. “These students want to be analyst and managers who use data analytic tools to produce business insights to bring business and its technical parts together. With this program and our partnership with SAS®, they’re able to do that – and it looks great on their resumes to have not only a certificate from the graduate college and the Spears School, but also from SAS®. It’s an incredible honor to receive this ranking and the award.”

This award continues to build the excellence of the analytics programs at OSU, which began more than 13 years ago.

We have designed our MBA program curriculum so that the students can specialize in a specific area," said Ramesh Sharda, vice dean of the Spears School. "Given the importance of analytics in general and especially in marketing, our Marketing Analytics option meets a major industry need. It has been a very popular option. We are really pleased at this recognition.

OnlineMBAToday’s review of the program reads as follows:

An online Master of Business Administration with a Marketing Analytics specialization is featured at the Spears School of Business located at Oklahoma State University. One of the most impressive features of this 100% online MBA is its affordable tuition cost. The 42-credit hour program is priced at just $196 per credit hour making the total cost of tuition an attractive $8,232. The Spears School of Business does not sacrifice in the area of accreditation however, receiving it by the AACSB and The Higher Learning Commission. The school makes the grade with a #67 rating among the nation’s top programs according to U.S. News online. Two more noteworthy characteristics of this online MBA degree with a concentration in Marketing Analytics are its pay scale salary of $70,700 and the graduation rate of 61% reported by the institution. Some requirements needed for this degree that can be completed in a 42-hour part-time track or a 43-hour full-time schedule include, a four-year undergraduate degree from an accredited university, a qualifying GMAT score, and a 3.0 GPA. While previous work history in the field is not required, it is encouraged as is experience in calculus and quantitative skills.

OnlineMBAToday ranked 390 business analytics programs by a five-factor methodology: estimated tuition cost, accreditation, pay scale early career salary, prestige and overall graduation rates. OSU’s program has the lowest resident tuition on the rankings and boasts a high average pay scale salary.

To learn more about Spears’ online MBA program with analytics specializations, visit: https://watson.okstate.edu/mba/fulltime/concentrations/marketing-analytics/

For a complete list of the top 30 online MBA programs rated by OnlineMBAToday.com, visit http://www.onlinembatoday.com/rankings/best-online-mba-business-analytics/.

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