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Oklahoma State students listen to one of the featured speakers during SAS Analytics Day.

Students benefit from SAS Analytics Day

Tuesday, June 26, 2018

The Spears School of Business hosted the 8th Annual SAS Analytics Day on May 10 at the ConocoPhillips OSU Alumni Center on campus. Speakers for the conference consisted of multiple data analytics professionals, most of whom graduated from Oklahoma State University.

The day consisted of three lectures, breakfast and lunch, and ended with a panel discussion from OSU alumni. Each speaker drew in the audience with stories of past experiences and tips on how to continue to improve. A common theme throughout the day was to never settle for simply solving the problem but to always be looking for ways to improve the system. Participants were encouraged to learn how to problem solve not just within SAS, but outside of technology as well.

Goutam Chakraborty, SAS professor of marketing analytics, is the faculty adviser for the conference. Chakraborty highly encourages his students to attend every year knowing the importance of the information they will be given.

“I am very happy with the turnout we had this year. This is the eighth year I have chaired this conference and every year we have more and more success,” Chakraborty said. “Beyond listening to the speakers, this is also a great opportunity for regional industries to connect with analytically trained students from OSU and explore possibilities for collaboration with us.”

Students were given a chance during a break-out session to present their own research posters to other students and professionals. Twenty different posters were presented by OSU marketing analytics students. These presentations allowed the students to compare notes and network with those already working within the industry.

For information about OSU’s various programs on analytics and data mining, visit, or contact Chakraborty at 405-744-7644 or by email,

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