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College athletes now have the ability to capitalize on their name, image and likeness.

Spears Business instructors provide insight into how to make the most of name, image and likeness for college athletes

Tuesday, January 4, 2022

Media Contact: Bailey Stacy | Communications Coordinator, Marketing & Communications | 405-744-2700 |

Oklahoma State University Spears School of Business instructors are set to host a new program aimed at helping college athletes get the most out of lucrative Name, Image and Likeness (NIL) opportunities.

The program — Being on the Forefront of Name, Image and Likeness — will be Feb. 15-16 and provide both live and virtual options for attendees.

NCAA athletes are now allowed to capitalize on NIL opportunities, which has significant ramifications for recruiting and the potential to bring about positive change to athletes across the competition spectrum. OSU’s program was designed to guide university and college athletic directors, assistant directors, staff, athletes and administrators through this new landscape.

“This program brings together experts from four different areas to provide attendees with answers to some of the most pressing questions about how schools should be navigating the new name, image and likeness landscape,” said John Holden, assistant professor in the Spears School of Business Department of Management.

Participants will learn about information crucial to maximizing opportunities for success under the new laws regarding personal finance, compensation, tax implications and other important financial considerations. The program also will cover the marketing concepts necessary for elevating a personal brand, social media influence and earning power, as well as marketing theory, strategy and tactics for successful personal branding, generating followers, storytelling and methods for position leveraging. 

Individual registration is $350 and group registration of three or more is $300, which includes digital materials for participants. Visit, to enroll in the program. To view the full agenda or for more information, visit

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