MBA Student Earns Scholarship to Marketing Conference
Wednesday, June 1, 2005
An Oklahoma State University graduate student, Jenfu “D.K.” Yeh, has landed a scholarship
that will take him to New York for an intense 5-day training program in direct and
interactive marketing.
Yeh, a second year graduate student in the Masters in Business Administration program
in the Spears School of Business, will join only 10 to 12 other graduate students
from around the country who’ve been selected for the specialized training, according
to Dr. Goutam Chakraborty, associate professor of marketing.
“This is a high-profile conference that will also include 15 to 20 corporate practitioners
as well as the graduate students. We are fortunate that we have been able to send
a student to the conference the last five of the six times it has been held,” says
Chakraborty.
Yeh’s scholarship will cover expenses to attend the conference, entitled “Direct Marketing:
Managing the Interactive Future,” June 6-10, in Tarrytown, New York, a suburb of New
York City. He will be in good company at the conference, according to Chakraborty,
Yeh will join fellow graduate students from schools such as Harvard, Yale, Northwestern,
NYU, Columbia, Virginia, Duke and Wharton.
“It’s a real honor for me to attend the conference and work with other talented students
and professionals. I know I’ll come back with the latest in marketing knowledge and
hands on business practices that will benefit my career,” says Yeh.
“I want to thank Dr. Chakraborty for introducing me to this fantastic field and for
providing his guidance and support. I also want to thank all the faculty members who
commit their time to teaching, academic advising and career counseling,” he adds.
Yeh, who earned his B.S. in International Trade and Finance from Fu Jen Catholic University
in Taiwan, expects to graduate with an MBA degree this year. He plans to pursue a
career in direct and interactive marketing.
The conference is hosted by the Direct Marketing Educational Foundation at the John
D. Yeck Center for Advanced Studies in Direct & Interactive Marketing. It is sponsored
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