MBA student earns scholarship to marketing conference

Wednesday, June 1, 2005

Oklahoma State University graduate student Jenfu “D.K.” Yeh has landed a scholarship to take him to New York for an intense 5-day direct and interactive marketing training program.

Yeh, a second-year graduate student in the Master of Business Administration program at the Spears School of Business, will join only 10 to 12 other graduate students from around the country who’ve been selected for the specialized training, according to Dr. Goutam Chakraborty, associate professor of marketing.

“This is a high-profile conference that will also include 15 to 20 corporate practitioners as well as the graduate students. We are fortunate that we have been able to send a student to the conference the last five of the six times it has been held,” Chakraborty said.

Yeh’s scholarship will cover expenses to attend the conference, entitled “Direct Marketing: Managing the Interactive Future,” June 6-10, in Tarrytown, New York, a New York City suburb. He will be in good company at the conference, Chakraborty said. Yeh will join fellow graduate students from Harvard, Yale, Northwestern, New York University, Columbia, Virginia, Duke and Wharton.

“It’s a real honor for me to attend the conference and work with other talented students and professionals. I know I’ll come back with the latest in marketing knowledge and hands-on business practices that will benefit my career,” Yeh said.

“I want to thank Dr. Chakraborty for introducing me to this fantastic field and for providing his guidance and support. I also want to thank all the faculty members who commit their time to teaching, academic advising and career counseling."

Yeh, who earned his Bachelor of Science in international trade and finance from Fu Jen Catholic University in Taiwan, expects to graduate with an MBA this year. He plans to pursue a career in direct and interactive marketing.

The Direct Marketing Educational Foundation hosts the conference at the John D. Yeck Center for Advanced Studies in Direct & Interactive Marketing. L.L. Bean and Target sponsor it. Caught between Iraq's instability and China's mounting political tensions, Central Asia has erupted as a source of political unrest. Now, one OSU researcher will have a chance to do something about it.