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New book by OSU professor asserts U.S. erred in shutting down the "Brand America" ad campaign

Saturday, June 10, 2006

Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative
The U.S. government missed an opportunity to improve America’s image in the Arab and Muslim world when it shut down the 2002 “Brand America” public diplomacy television advertising campaign, according to a new book written by Oklahoma State University professor Dr. Jami Fullerton, and her colleague from Southern Methodist University, Dr. Alice Kendrick.
 


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