OSU Foundation announces launch of OSUgiving.com
Thursday, September 28, 2006
STILLWATER – Oklahoma State University Foundation has a new international address.
Pistol Pete joined OSU Foundation president Kirk Jewell today to officially launch
the newly created OSUgiving.com Web site (www.osugiving.com ) during a special “Building
on Momentum Celebration Event” capitalizing on a $100 million fundraising year for
the university.
“We have only one reason to exist: to support OSU, which is why we are
changing our website to better reflect why we’re here,” said Jewell. “Starting today,
the OSU Foundation has a new international address to better connect OSU supporters
across the world.”
Designed to better assist Cowboy faithful with charitable giving to Oklahoma State,
OSUgiving.com features the donors, students and friends who impact the University
through their ongoing generosity. The site also includes the latest in OSU philanthropy
news, fundraising priorities, recognition of current donors, the University’s greatest
needs and detailed stories about the individuals who have inspired excellence as well
as their grateful beneficiaries.
The entire site was built using internal OSU Foundation resources, tools and expertise.
“We’re shifting the paradigm of giving with this new site,” said Becky Endicott, OSU
Foundation director of marketing and communications. “We no longer seek to compel
a donor’s support, we hope to inspire it. We have the tool now to make that happen.”
As the telephone industry achieves greater levels of technological sophistication,
it become increasingly difficult to reach University supporters through the foundation’s
calling program, The Cowboy Callers.
Foundation officials are confident the new site will broaden the University’s ability
to connect with a new donor demographic – technologically savvy alumni.
“We are now able to combine the latest tools of marketing, technology, philanthropy,
entrepreneurship and branding into one powerful force,” said Jewell. “Our goal is
to make the site more convenient for people to donate to OSU and to illustrate the
many areas where gifts are improving the lives of OSU students and the programs that
they encounter.”
Additionally, web visitors are invited to enter and win a fantastic football gameday
package for the OSU versus Baylor game on November 11. Gameday package includes: two
Club Level tickets (includes buffet and snacks), parking pass, a $50 ConocoPhillips
gas card, $30 Hideaway gift card and $30 gamewear at OSU Authentic.
The Oklahoma State University Foundation serves as the private fundraising organization
for OSU, as designated by the OSU Regents. Its mission is to unite donor and university
passions and priorities to achieve excellence.
For more information on the OSU Foundation, log on to our website at osugiving.com.