Beyond Facebook - Oklahoma State University Creates OKStateU 1.0 a Custom Social Site for Incoming Students
Tuesday, July 20, 2010
Oklahoma State University has turned to social media to enhance the transition to
college life, creating OKStateU 1.0 http://www.okstateU.com/2010 a social site for all incoming students.
"Making the physical transition to university life can be intimidating for new students
so we started the process where they are most comfortable, online and in the comfort
of their own home,” said Lee Bird, OSU Vice President of Student Affairs.
OKStateU 1.0 acts much like Facebook, allowing students to create profiles, share
updates and photos, or become members of interactive groups and participate in forum
discussions. Most important, it creates a safe environment for incoming freshmen and
transfer students to connect to each other.
The site also is used to share information about upcoming events such as Welcome Week,
which introduces students to campus and OSU traditions. However, the primary use of
the site has been to serve as a gathering place for conversation, allowing students
to get to know each other and ask for help in making decisions common for new students.
“It was a great way for me to meet friends that share my same majors and interests,”
said Spring, Texas incoming freshman Keath Aaron Vickery. “It was a nice platform
for jumping into the OSU community.”
Bird said, “Students from all over the U.S. are connecting with each other, sharing
information about class schedules and what to bring, finding others with similar interests,
and also sharing their future plans, summer happenings and excitement about attending
OSU. The site also provides a direct avenue for students to ask questions of university
staff 24 hours a day.”
Since launching in May, over 1,500 incoming students have registered an account with
OKStateU 1.0 and because of the excellent response and interaction among students,
the site will continue after the semester begins.
“All the content on the site so far has been student driven,” said Bird. “We have
given them a way to discuss topics they want to discuss when they want to discuss
them and in return our office is learning how we can better serve the new students
at OSU and keep them excited about coming and staying in college.”
Membership to the site is limited to students accepted to OSU and the site has guidelines
for use. Students who join the site are automatically registered for “Welcome Week”
August 18-23. The OSU fall semester begins Monday, August 23.