OSU professor releases timely book on ‘nation branding’ and public opinion

Tuesday, November 29, 2016

Dr. Jami Fullerton, Peggy Welch Chair in Integrated Marketing Communications at Oklahoma State University, has co-edited a forthcoming book that may offer insight on how a new President could influence international perception of the United States.

Titled Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy, Fullerton and Dr. Alice Kendrick, Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University, use original research studies to explore topics as diverse as social media content, movies, wine, and international educational exchange programs in countries as varied as Ghana, Cuba, China, and the United States to marry the fields of nation branding and public opinion. 

Fullerton and Kendrick introduce the Model of Country Concept, a first-of-its kind illustration of the factors that influence how global citizens perceive other countries.  Their holistic approach resulted in 22 authors developing 14 chapters, each using the model to interpret those varied factors.  Many of the authors presented their work at a full-day symposium prior to the Association for Education in Journalism and Mass Communication’s national conference in 2015. 

An ebook version of the text is available immediately from Peter Lang International Academic Publishers and physical copies are currently in production. 

For more information or to order the text, visit here: https://www.peterlang.com/view/product/31467?rskey=8qlNDL&result=7

Fullerton and Kendrick previously co-authored Advertising’s War on Terrorism.   

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