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Euphoria fashion show

Excitement builds for virtual Euphoria Fashion Show

Monday, March 29, 2021

The student-led Euphoria Fashion Show is set for April 16. A virtual format will showcase the show’s 10th anniversary while accommodating COVID-19 precautions. 

The Oklahoma State University Department of Design, Housing and Merchandising (DHM) annually hosts the high-energy runway fashion show featuring garments designed and created by students majoring in fashion design and production. This year, the event will be virtual. Patrons are encouraged to purchase admission to watch the live stream of the show, which begins at 8 p.m.

“Every spring semester, students gain hands-on experience planning and producing the high-profile event,” said Diane Limbaugh, DHM instructor. “Students handle everything: venue and music selection, marketing, creating the event program and organizing the show’s flow from start to finish.” 

In the first-ever virtual format, students held private filming sessions off-campus through a partnership with the O'Colly Media Group. While challenging, DHM department head Dr. Lynn Boorady said it created an effect similar to how professional designers altered New York City’s Fashion Week throughout COVID. Without the time constraints of a runway show, students could curate details like models’ hair and makeup to fine-tune their collections.

“I am very proud of how our students have reimagined the fashion show this year,” Boorady said. “This shows flexibility and being willing to change – great skills to have in their future careers.”

Euphoria student model

Seniors submit a full collection of garments, and underclassmen are invited to submit designs. A panel of judges presents awards for best in show, most creative, most promising, most marketable and more.

“The show is really the finale of everything our students have learned,” Boorady said. “It gives them additional experience to highlight on their resumes and in their portfolios.”

Limbaugh said students’ commitment to excellence is a hallmark of the program. In 2020, the OSU Department of Design, Housing and Merchandising ranked 14th for fashion design and 18th for fashion merchandising amongst all U.S. public schools by Fashion Schools. Opportunities like traveling to New York City and internationally, internships with top fashion employers, and working in state-of-the-art laboratories prepare students for success.

“Euphoria showcases the senior collections, which is a culmination of what they have learned over the past four years at OSU,” Limbaugh said. “I am so proud of their work.” 

To purchase Euphoria tickets and support student scholarships with Euphoria-branded gear ranging from T-shirts to hats, visit the Euphoria website. All proceeds support Euphoria and the Department of Design, Housing and Merchandising.

MEDIA CONTACT: Brittany Bowman | 405-744-9347 | brittany.bowman@okstate.edu

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