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Watters’ project in Ecuador receives recognition from U.S. ambassador, shows students entrepreneurship in action

Spears Business professor Dr. Craig Watters explores the intersection of entrepreneurship and cultural heritage, helping communities transform centuries-old traditions into modern opportunities. A U.S. ambassador’s recent visit to Guayaquil, Ecuador, highlighted Watters’ innovative work preserving Afro-Ecuadorian culture, and Watters’ students have contributed to the initiative.
Dr. Craig Watters holds a globe, which is positioned with South America facing the camera. A trail of blue light follows the globe.

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