Mon, May 05, 2025

Young audiences are interested in watching people play video games online, fueling a multibillion-dollar market. Why? MSIS researchers at Oklahoma State University explored the psychological side of this growing tech trend.

Mon, Mar 03, 2025

Work and vacation, once distinct from each other, are increasingly intertwined. What are the implications for the tourism industry? Spears Business assistant professor Dr. Jinyoung Im and her co-authors created a framework to examine this phenomenon.

Thu, Jan 02, 2025

Dr. Matthew Rutherford, a professor in the Spears Business School of Entrepreneurship, noticed the word “risk” often appears in business articles without a clear definition. He teamed up with Spears Business Ph.D. alumni to classify types of risk, helping scholars and entrepreneurs gain a common understanding of the concept.

Wed, Dec 04, 2024

Dr. Carina Cuculiza’s research offers a revelation about the impact of daylight saving time on the accuracy of financial forecasts. Her groundbreaking, award-winning paper is the first to analyze this topic on an individual level rather than looking at overall market trends.

Wed, Nov 06, 2024

From in-room voice assistants to robot bartenders, how are people responding to AI technologies in hotels, and how can the hospitality industry ethically adopt them? Spears Business Ph.D. student Abraham Terrah is researching these big questions.

Fri, Nov 01, 2024

Using artificial intelligence, Dr. Betty Simkins' research highlights the strong relationship between investor sentiment and gold futures returns, especially in periods of economic turmoil.

Fri, Nov 01, 2024

Dr. Xiao Luo is using AI to create personalized profiles that assess patients’ stroke risks, weighing numerous factors to determine if a preventative operation is necessary.