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Jenna’s journey to the PING dynasty

Spears Business MBA student and Cowgirl golfer Jenna Solheim is on a mission to be the next great innovator in the family business.
Jenna Solheim holding a golf club.
Marketing professor honored by top research journal

Mon, Feb 05, 2007

Retailers who want to maximize success need to do more than satisfy their customers; they need to get their customers to recommend them to others actively. But how do you get customers to do that?

Spears School of BusinessMarketing
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