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Swing for the Fences: Riata Center helps student creator of SwingRight grow into confident entrepreneur

Tue, Nov 11, 2025

OSU student Steve Azzaro arrived at the Riata Center for Innovation and Entrepreneurship with a bright idea. His partnerships with the Spears Business Riata Center and CEAT’s Zink Center have helped him grow into a confident entrepreneur with a patent-pending sports training device, the Az-Tec SwingRight.

BusinessApplied Exercise ScienceRiata Center for Innovation and EntrepreneurshipHealth and Human PerformanceLiving the CodeZink Center for Competitive InnovationphdSchool of Entrepreneurshipdoctoral degreeAthletic TrainingSpears School of BusinessCollege of Engineering Architecture and TechnologyCollege of Education and Human Sciences

Alumni Q&A: Spears Business graduate Johnson eyes Olympics after setting mile record

Mon, Nov 10, 2025

A Spears School of Business alumna holds the American women’s record for running the fastest mile. Five years after earning her bachelor’s degree in economics, Sinclaire Johnson is gaining momentum as a professional athlete with Olympic goals.

Spears School of Business AlumniDepartment of EconomicsOSU AthleticsLiving the CodeSpears School of Businesstrack and fieldBusinessOklahoma State University Athletics

Riata Center distributes more than $10,000 in scholarships to Student Innovation Expo winners

Thu, Nov 06, 2025

The Riata Center for Innovation and Entrepreneurship awarded more than $10,000 in scholarships to Student Innovation Expo winners. Student entrepreneurs across OSU presented their business ideas and received constructive feedback from judges.

College of Education and Human SciencesBusinessSpears School of BusinessCollege of Engineering Architecture and TechnologyRiata Center for Innovation and EntrepreneurshipCollege of Arts and Sciences

Spears Business assistant professor Wu’s research highlights solo consumers’ influence

Tue, Nov 04, 2025

Dr. Yuechen Wu, an assistant professor in Oklahoma State University’s Spears School of Business, researches the impact of social context on our perceptions of consumer recommendations. Her findings indicate solo consumers are often perceived as more interested in an activity and attuned to its quality than accompanied consumers are, therefore holding more influence as reviewers.

Spears School of BusinessSchool of Marketing and International BusinessSpears ResearchBusinessResearch

OSU Brand Squad hosts Oklahoma City Thunder marketing panel

Tue, Nov 04, 2025

Oklahoma State University’s Brand Squad welcomed six members of the Oklahoma City Thunder in mid-October for a panel discussion focused on sports marketing, media and career development.

School of Marketing and International BusinessBusinessBrand SquadSpears School of Business

OSU Competitive Sales Team ‘raises the bar’ for 2025-26 season

Thu, Oct 30, 2025

The OSU Competitive Sales Team has experienced rapid success since its official debut in 2024. This school year, the team is preparing for an ambitious competitive slate, starting with the International Collegiate Sales Competition from Nov. 5-8 in Orlando, Florida.

School of Marketing and International BusinessBusinessCompetitive Sales TeamCenter for Sales and Service ExcellenceSpears School of BusinessCSSE

MS BAnDS students win new Dominican Republic-based retail competition

Fri, Oct 24, 2025

A team of four Spears School of Business MS BAnDS students won in the marketing category at the Alpha Ramos Hackathon, a new competition based in the Dominican Republic. The students overcame technology and language barriers to secure the victory, continuing the MS BAnDS program’s tradition of competitive success.

MS BAnDSSpears School of BusinessBusinessCenter for Advanced Global Leadership and Engagementcaglestudent awardsWatson Graduate School of ManagementMS-BAnDSMSBANDS

Spears Business, Langston University announce 4+1 business degree partnership

Thu, Oct 23, 2025

Spears Business and Langston University announced a new 4+1 business degree pathway for LU undergraduate students to earn their master’s degree at OSU with just one additional year of classes.

Department of FinanceSpears School of BusinessLangston UniversityOSU MBABusinessMBA ProgramSchool of Hospitality and Tourism ManagementMS BAnDSDepartment of Management Science and Information SystemsWatson Graduate School of ManagementMBA

10 Spears School of Business students selected as OSU Seniors of Significance

Wed, Oct 22, 2025

The Oklahoma State University Alumni Association has selected 10 Spears School of Business students as Seniors of Significance for the 2025-26 academic year.

Spears School of BusinessSchool of Marketing and International Businessstudent awardsBusinessSeniors of SignificanceSchool of AccountingSchool of EntrepreneurshipDepartment of Management Science and Information SystemsDepartment of ManagementDepartment of Finance

Alumni Q&A: MBA graduate Garcia champions entrepreneurship as Tulsa Global District executive director

Thu, Oct 16, 2025

Alejandro Garcia enrolled in OSU’s MBA program as an award-winning marketer. He graduated from Spears Business with a new passion for nonprofit management. Today, Garcia blends his education and business experience to serve as Executive Director of the Tulsa Global District, leading community revitalization through entrepreneurship and art reflecting multicultural traditions.

Spears School of Business AlumniWatson Graduate School of ManagementSpears School of BusinessBusinessRiata Center for Innovation and EntrepreneurshipMBAMBA Program

Geared toward research: HTM faculty partner with Human Mode, ASU to study robotics in hospitality

Wed, Sep 17, 2025

School of Hospitality and Tourism Management faculty at OSU are partnering with Oklahoma City-based technology company Human Mode and Arizona State University faculty to research robotics in hospitality. At the intersection of academia and industry, these collaborators aim to uncover practical insights about an increasingly relevant topic.

Spears ResearchBusinessResearchhtmSpears School of BusinessWayne Hirst Center for Beverage EducationSchool of Hospitality and Tourism Management

Outstanding Young Alumni Q&A: Brittany Sizemore

Mon, Sep 15, 2025

Brittany Sizemore, vice president of marketing and strategic business development at ISN, is receiving one of three Spears Business Outstanding Young Alumni awards this October. From OSU to ISN, Sizemore has surrounded herself with the Cowboy Family.

Outstanding Young AlumniBusinessSpears School of BusinessSpears School of Business Alumni