“Ripping off the Band-Aid:” Firm reputation and communication management
Thu, Jul 27, 2017
When the going gets tough and the world is against you, research says the best thing to do is get all of the negative out at once. Oklahoma State University assistant professor of management Owen Parker’s latest research focuses on how firms respond to threats to their reputation.
Research MinuteDepartment of ManagementSpears School of BusinessSpears ResearchWatson Graduate School of ManagementResearch
